Forsite Benefits was honored to be featured recently in a article from the Insights Publication magazine. You can read a snippet of the post below, and then head over to Insight to get the full article.
...For Terry Albrecht, president of Packer Fastener, fitness has been a passion: He began strength training in his 20s, leading to a personal training certification, eight marathons, a 50-mile ultramarathon and an Ironman triathlon.
So naturally, Packer Fastener has had a wellness program since its beginnings 19 years ago.
It was kind of sporadic, though. Sometimes employees would set weight-loss goals, or maybe they would run a race together. But there wasn’t consistency. Then, two years ago, Packer Fastener partnered with a local company that developed a customized fitness tracking system using wearable technology, and the results were a noticeable change in participation.
“It really took (our wellness program) to the next level because it gave us a systematic online platform that engaged the entire organization on a regular basis,” Albrecht says.
Companies like Packer Fastener are using wearable fitness technology both to help employees meet wellness goals and to enhance company culture. Motion Connected of Green Bay saw the potential in wearables and took it to the next level by developing a program that companies can use to set specific goals — and to measure return on investment.
“The quantifiable nature is something that both finance and HR departments want to get their arms around when it comes to wellness,” says Drew Leatherberry, director of business development for Forsite Benefits, the parent company of Motion Connected. “They’ve really struggled with the ROI question.”
With wearables — and the right wearable strategy — companies can create an objectively measurable program, Leatherberry says.
The right strategy develops a lifestyle change over time, says Michael Troup, CEO of Forsite Benefits and Motion Connected. Financial incentives or rewards only go so far in motivating people.
“Just to buy an employee population a wearable and say, ‘Good luck with it, we’re going to be healthier now,’ does not solve that problem,” Troup says. “You have to have a strategy in place.”
Wearables allow companies to incorporate fitness and wellness into a company culture, building behaviors over time. Motion Connected lets companies use activity challenges, pairing individuals or teams on different goals, for instance. It creates a social, competitive environment to engage employees and keep them wearing their devices and meeting challenges, Leatherberry says.
“Over time, what you see is a formula: You add some of those fun, social competitive aspects with the rewards strategy, and you get people to engage beyond just extrinsic reasons,” Leatherberry says. “They start to realize, ‘This is good for my health.’”
Forsite Benefits launched Motion Connected and its myInertia corporate wellness platform in 2008 after seeing the opportunity to help companies offer corporate challenges through wearables. The program essentially scrubs activity data and aggregates it however a company would like to use it, such as running it against claims reporting numbers.